Home / Students / BA (Hons) in Visual Communications / Ruth Donnelly	2010

Student:   Ruth Donnelly       Course:   BA (Hons) in Visual Communications     DL043		Address:   Knocklyon, Dublin 16       Phone:   087 - 6506282       Mobile:   087 - 6506282       Email:   ruthydonnelly@gmail.com       Website:   http://www.myspace.com/ruthydonnelly

Title   Bg Flawlessly Fake (4th year final project)       Description   After researching the concept of make up and cosmetics for men, I came up the idea to create a range of physically enhancing cosmetic items for men. The current products were created after collaborating results gathered from women during an organised discussion about what physical features they found most attractive in men. The result is a unique brand named Bg (beer goggles) aimed at men between the ages of 19-36years. The packaging and point of sale for this brand is interesting, attractive and a 'must have'. Being flawlessly fake means male mannequins are a feature in Bg's advertising and website. Humor is used throughout all copy seen on the products. Below are outcomes from other projects completed this year and last year.

photograph of selected products from Bg

Male manequinn photograph (part of Bg)

VISUAL COMMUNICATIONS (broadsheet/poster)

NOT ANOTHER ANNUAL REPORT (spread 1)

NOT ANOTHER ANNUAL REPORT (spread 2)

MAN-UAL (3dr year print project)

Thanks   With thanks to all the tutors at IADT for 4 great years!

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